The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to eBooks.com?

Learn more

Working With Agencies

An Insider's Guide

Working With Agencies by Michael Sims
Buy this eBook
US$ 60.00 US$ 54.00
(If any tax is payable it will be calculated and shown at checkout.)
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
Wiley; September 2005
219 pages; ISBN 9780470024621
Read online, or download in secure PDF format
Title: Working With Agencies
Author: Michael Sims
 
  • News
  • Contents
No entry found