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Strategy in Transition

Strategy in Transition by Richard A. Bettis
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The bursting of the ‘dotcom bubble’ and the terrorist attacks of September 11, 2001, have brought into question received wisdom about strategy. This volume reviews the lessons to be learnt from these events, and proposes that, as a result, strategy in the twenty-first century will have to develop along new lines.


Comprising a series of outstanding contributions by experts in the field, the collection focuses on changes that are occurring in how strategy is viewed, formulated and analysed, and looks forward to the future of strategic management. It discusses the emergence of new modes of thinking, new models, and new processes, and lays foundations on which strategy can build in future.

Wiley; February 2009
320 pages; ISBN 9781405142526
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Title: Strategy in Transition
Author: Richard A. Bettis
 
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