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The Behavioral Foundations of Strategic Management

The Behavioral Foundations of Strategic Management by Philip Bromiley
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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.
  • This book presents a focused approach to strategic management theory.
  • Outlines the basics of a behavioral approach to strategic management.
  • Examines assumptions of rationality and equilibrium and the problems they create.
  • Considers how a behavioral approach relates to a number of conventional approaches.
Wiley; February 2009
160 pages; ISBN 9781405142502
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Title: The Behavioral Foundations of Strategic Management
Author: Philip Bromiley
 
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