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Global Communication

Theories, Stakeholders, and Trends

Global Communication by Thomas L. McPhail
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The second edition of this major textbook in global communication has been fully revised to bring it up to date with advances in this dynamic field. From media coverage of the Afghanistan and Iraq wars and Arabic media systems, to digital cameras and the birth of the iPod, this book offers students a comprehensive understanding of the complex international communication scene, and of the implications of rapid changes to the worldwide media landscape that continue on a daily basis.

  • An accessible textbook which discusses the major trends, stakeholders, global activities and worldwide influences involved in international communications
  • Utilizes numerous and diverse examples of media stakeholders, including CNN, Time Warner, Disney, the BBC, and the advertising and music industries
  • Features engaging examples from the war on terrorism, Afghanistan and Iraq wars, post 9/11, and al Jazeera, through to the growing phenomena of Internet blogging
  • Updates important industry information on CNN, MTV, and the BBC - including the problems with the upcoming renewal of the BBC’s global mandate and Royal Charter
  • Organized accessibly around two main theories that anchor the international communication debate: electronic colonialism and world system theory
  • Accompanied by a fully updated instructor’s manual available at http://www.blackwellpublishing.com/mcphail
Wiley; February 2009
373 pages; ISBN 9781405150101
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Title: Global Communication
Author: Thomas L. McPhail
 
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