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Advertising and Consumer Citizenship

Gender, Images and Rights

Advertising and Consumer Citizenship by Anne M. Cronin
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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Taylor and Francis; July 2005
192 pages; ISBN 9781134595150
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Title: Advertising and Consumer Citizenship
Author: Anne M. Cronin