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Profit Brand

How to Increase the Profitability, Accountability & Sustainability of Brands

Profit Brand by Nick Wreden
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US$ 39.99
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Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, align the organization - including marketing - with common benchmarks and ensure that customers buy not once, but again and again and again. Profit Brand also illustrates how to do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy. Focusing on concepts commonly ignored in marketing books - profitability, accountability and sustainability - and packed with global examples, including IBM, Disney, Amex and KLM, the book highlights both good and bad marketing practice. Profit Brand is essential reading for branding and marketing professionals, CEOs, finance directors, and students of business and marketing.
Kogan Page; September 2005
225 pages; ISBN 9780749446192
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Title: Profit Brand
Author: Nick Wreden
 
ISBNs
0749446196
9780749446192
9780749450182