The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to

Learn more

International Marketing Research

International Marketing Research by C. Samuel Craig
Buy this eBook
US$ 62.50 US$ 56.25
(If any tax is payable it will be calculated and shown at checkout.)
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research.
  • A complete guide to modern international marketing research techniques by two pioneers in the field.
  • Authoritative coverage of all the latest electronic research techniques.
Wiley; December 2005
526 pages; ISBN 9780470010969
Read online, or download in secure PDF format
Title: International Marketing Research
Author: C. Samuel Craig; Susan P. Douglas
  • News
  • Contents
No entry found