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How to Make It Big as a Consultant

How to Make It Big as a Consultant by William A. Cohen
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A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words--consultants need help!

That's why How to Make It Big as a Consultant keeps selling and selling. Written by a veteran consultant with hundreds of consulting engagements to his credit, this up-close-and-personal guide is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. Completely updated, the third edition includes new chapters on how to do effective research, and how the Internet can provide a multitude of business opportunities. All the basics that make this book a favorite are still included, such as how to:

  • Understand what clients think they need (and analyze if it's what they really need)
  • Market the business--both directly and indirectly
  • Create the structure for an assignment (proposals, pricing, contracts, scheduling)
  • Solve clients' problems (using the Harvard Case Study Method)
  • Structure and run the business (all the legal, tax, and insurance issues)
  • Grow and evolve to become an outstanding consultant--one that clients turn to again and again.
AMACOM; May 2001
368 pages; ISBN 9780814426081
Read online, or download in secure PDF format
Title: How to Make It Big as a Consultant
Author: William A. Cohen
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