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Managerial Economics

A Game Theoretic Approach

Managerial Economics by Tim Fisher
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US$ 88.95
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This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
Taylor and Francis; December 2005
344 pages; ISBN 9781134483174
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Title: Managerial Economics
Author: Tim Fisher; Robert Waschik
 
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