The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to eBooks.com?

Learn more

Fundamentals of Business Marketing Education

A Guide for University-Level Faculty and Policymakers

Fundamentals of Business Marketing Education by David J. Lichtenthal
Buy this eBook
US$ 49.95
(If any tax is payable it will be calculated and shown at checkout.)
Make the most of your ability to teach business-to-business marketing!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world.

Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instruction—doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction—content, style, textbook features, and the “street smarts” needed to deal with publishers.

Topics addressed in Fundamentals of Business Marketing Education include:
* the status of and prospects for doctoral programs in business-to-business marketing
* making business marketing more prominent in master’s programs
* linking content to practice in undergraduate business marketing courses
* the impact of alternative technologies on delivering business-to-business marketing education
* teaching business marketing in the 21st century
* a comparative review of business marketing textbooks
* and much more!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketing—from full professor to occasional adjunct—will find this book invaluable for making the most of your ability to teach business-to-business marketing.

Haworth Press; January 2003
320 pages; ISBN 9780789033154
Read online, or download in secure PDF format
Title: Fundamentals of Business Marketing Education
Author: David J. Lichtenthal