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Intellectual Property for Managers and Investors

A Guide to Evaluating, Protecting and Exploiting IP

Intellectual Property for Managers and Investors by Steven J. Frank
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This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
Cambridge University Press; February 2006
184 pages; ISBN 9780511138157
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Title: Intellectual Property for Managers and Investors
Author: Steven J. Frank
 
ISBNs
0511138156
9780511138157
9780521851060