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Fame and Fortune

How Successful Companies Build Winning Reputations

Fame and Fortune by Charles J. Fombrun
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Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

Pearson Education; August 2003
305 pages; ISBN 9780131990630
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Title: Fame and Fortune
Author: Charles J. Fombrun; Cees B. M. Van Riel
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