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The Storyteller's Secret

From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t

The Storyteller's Secret by Carmine Gallo
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How did an American immigrant without a college education go from Venice Beach t-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?

They told brilliant stories.

Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.

In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn't it time you shared yours?

PRAISE FOR CARMINE GALLO

"For years I've come to trust Carmine Gallo's sage wisdom on learning to be a better communicator and I've made his book, Talk Like TED, required reading for my staff." Brigadier General Kenneth E. Todorov, USAF (Ret)

"In The Storyteller's Secret, Carmine Gallo not only gives you the tactical steps to sharing your ideas, he also digs into the psychology of storytelling to explain why the stories we tell ourselves are the most important and empowering ones of all." Amy Purdy

Pan Macmillan UK; February 2016
288 pages; ISBN 9781743549339
Read online, or download in secure EPUB
Title: The Storyteller's Secret
Author: Carmine Gallo
 
ISBNs
9781509814756
9781743549339

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