The Leading eBooks Store Online 4,410,490 members ⚫ 1,532,108 ebooks

New to eBooks.com?

Learn more

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference by John C. Rogers III
Buy this eBook
US$ 219.00
(If any tax is payable it will be calculated and shown at checkout.)

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. 

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Springer International Publishing; June 2015
665 pages; ISBN 9783319169378
Read online, or download in secure PDF format
Title: Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Author: John C. Rogers III; William A. Dempsey; Jr. Lamb; Dale M. Lewison; Patrick L. Shul; Saraswati P. Singh
 
  • News
  • Contents
No entry found