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The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

The Reputable Firm by Pekka Aula
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US$ 69.99
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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.
Springer International Publishing; October 2015
224 pages; ISBN 9783319220086
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Title: The Reputable Firm
Author: Pekka Aula; Jouni Heinonen
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