The Leading eBooks Store Online 4,416,707 members ⚫ 1,552,143 ebooks

New to

Learn more

Social Commerce

Marketing, Technology and Management

Social Commerce by Efraim Turban
Buy this eBook
US$ 89.00
(If any tax is payable it will be calculated and shown at checkout.)

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

  • Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
  • Supplementary text in marketing, management or Information Systems disciplines
  • Training courses in industry
  • Support resources for researchers and practitioners in the fields of marketing, management and information management

The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.

Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Springer International Publishing; November 2015
331 pages; ISBN 9783319170282
Read online, or download in secure PDF format
Title: Social Commerce
Author: Efraim Turban; Judy Strauss; Linda Lai
  • News
  • Contents
No entry found