The Leading eBooks Store Online 4,226,104 members ⚫ 1,419,518 ebooks

New to eBooks.com?

Learn more

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era by Michael W. Obal
Buy this eBook
US$ 289.00
(If any tax is payable it will be calculated and shown at checkout.)

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.

Springer International Publishing; December 2015
821 pages; ISBN 9783319118154
Read online, or download in secure PDF format
Title: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Author: Michael W. Obal; Nina Krey; Christian Bushardt