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The New Consumer Online

A Sociology of Taste, Audience, and Publics

The New Consumer Online by Edward F. McQuarrie
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It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.
Edward Elgar Publishing; February 2016
275 pages; ISBN 9781784716004
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Title: The New Consumer Online
Author: Edward F. McQuarrie
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