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Mass Communication Theories

Explaining Origins, Processes, and Effects

Mass Communication Theories by Melvin L. DeFleur
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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Taylor and Francis; January 2016
400 pages; ISBN 9781317346579
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Title: Mass Communication Theories
Author: Melvin L. DeFleur; Margaret H. DeFleur
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