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Online Marketing for Busy Authors

A Step-by-Step Guide

Online Marketing for Busy Authors by Fauzia Burke
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If You Want People to Read Your Book,
Writing It Is Only the Beginning


There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

“Fauzia delivered more than I imagined was possible, plus she's fun to work with.”
—Alan Alda, award-winning actor and author of two New York Times bestsellers

“Fauzia Burke has been on the web promoting books from the very beginning, and I have consistently admired her perfect balance of creativity with practicality. She knows exactly what kinds of web promotion will drive book sales.”
—Madeline McIntosh, President, Penguin Publishing Group

“With her industry savvy, creative thinking, passion for online PR and brand development, and boundless energy, Fauzia is a true asset to any author.”
—Sandra Dijkstra, literary agent and founder of Sandra Dijkstra Literary Agency
Berrett-Koehler Publishers; April 2016
168 pages; ISBN 9781626567870
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Title: Online Marketing for Busy Authors
Author: Fauzia Burke
 
ISBNs
9781626567870