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Marketing Strategy for Creative and Cultural Industries

Marketing Strategy for Creative and Cultural Industries by Bonita M. Kolb
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Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Taylor and Francis; January 2016
260 pages; ISBN 9781317429791
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Title: Marketing Strategy for Creative and Cultural Industries
Author: Bonita M. Kolb
 
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