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Chinese Consumers in a New Era

Their Travel Behaviors and Psychology

Chinese Consumers in a New Era by Kam Hung
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As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO’s vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings.

This book was originally published as a special issue of the Journal of China Tourism Research.

Taylor and Francis; February 2016
124 pages; ISBN 9781317624578
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Title: Chinese Consumers in a New Era
Author: Kam Hung; Xiang (Robert) Li
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