Corporate Strategy

Tools for Analysis and Decision-Making

by Phanish Puranam,

Subject categories
ISBNs
  • 9781107120914
  • 9781316540732
  • 9781316537725
Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy. It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness of the corporate strategy decisions of others. Readers will learn how to do the analysis for answering questions such as 'Should we pursue an alliance or an acquisition to grow?', 'How much should we integrate this acquisition?' and 'Should we divest this business?'. The book draws on the authors' wealth of research and teaching experience at INSEAD, London Business School and University College London. A range of learning aids, including easy-to-comprehend examples, decision templates and FAQs, are provided in the book and on a rich companion website.
  • Cambridge University Press; March 2016
  • ISBN: 9781316540732
  • Read online, or download in secure PDF or secure EPUB format
  • Title: Corporate Strategy
  • Author: Phanish Puranam; Bart Vanneste
  • Imprint: Cambridge University Press
Subject categories
ISBNs
  • 9781107120914
  • 9781316540732
  • 9781316537725

In The Press

'As someone at the corporate headquarters of a multinational business group, understanding corporate strategy and how to create value from the corporate center in a multi-business organization is something that I obsess with every day. There are no better guides than Puranam and Vanneste. Corporate Strategy combines analytical rigor and an academic foundation with easy-to-grasp real world application. Brilliant!' Nirmalya Kumar, Member-Group Executive Council, Tata Sons

Subject categories
ISBNs
  • 9781107120914
  • 9781316540732
  • 9781316537725