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Inside Consumption

Consumer Motives, Goals, and Desires

Inside Consumption by S. Ratneshwar
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Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’.

This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

Taylor and Francis; November 2005
384 pages; ISBN 9781134293759
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Title: Inside Consumption
Author: S. Ratneshwar; David Glen Mick
 
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ISBNs
0203481291
9780203481295
9780415341936
9781134293735
9781134293759