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Understanding Audiences

Theory and Method

Understanding Audiences by Andy Ruddock
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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.

Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

SAGE Publications; December 2000
208 pages; ISBN 9781446239490
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Title: Understanding Audiences
Author: Andy Ruddock
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Andy Ruddock - The Conversation AU
Sun, 24 Mar 2013 21:08:12 -0700
The Conversation AUAndy RuddockThe Conversation AUMy new book, Youth and Media, was published in March 2013. I am author of ...