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The 50 Plus Market

Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies

The 50 Plus Market by Dick Stroud
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Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group.This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.
Kogan Page; December 2005
333 pages; ISBN 9780749446741
Read online, or download in secure PDF format
Title: The 50 Plus Market
Author: Dick Stroud
 
  • News
Column: When aging provides a business opportunity - Reuters
Tue, 07 May 2013 12:01:23 -0700
ReutersColumn: When aging provides a business opportunityReutersIn 2010 there were 375 million people over age 60 in the United ...
Why we've all got the same taste now - Telegraph.co.uk
Sat, 21 Feb 2015 23:01:33 -0800
Telegraph.co.ukWhy we've all got the same taste nowTelegraph.co.ukAs Dick Stroud (of 20plus30.com), a marketing consultant ...