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The Effective Use of Market Research

How to Drive and Focus Better Business Decisions

The Effective Use of Market Research by Robin Birn
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This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. "
Kogan Page; March 2004
242 pages; ISBN 9780749445829
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Title: The Effective Use of Market Research
Author: Robin Birn