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The Zen of Fundraising

89 Timeless Ideas to Strengthen and Develop Your Donor Relationships

The Zen of Fundraising by Ken Burnett
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If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.”

Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

Wiley; March 2006
176 pages; ISBN 9781118047088
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Title: The Zen of Fundraising
Author: Ken Burnett
 
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