The Leading eBooks Store Online 4,173,809 members ⚫ 1,357,844 ebooks

New to eBooks.com?

Learn more

The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing and Leadership

The IABC Handbook of Organizational Communication by Tamara Gillis
Buy this eBook
US$ 95.00 US$ 83.50
(If any tax is payable it will be calculated and shown at checkout.)
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Wiley; April 2006
578 pages; ISBN 9780787985530
Read online, or download in secure PDF format
Title: The IABC Handbook of Organizational Communication
Author: Tamara Gillis
 
  • News
  • Contents
No entry found