The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to

Learn more

Politicians and Rhetoric

The Persuasive Power of Metaphor

Politicians and Rhetoric by Jonathan Charteris-Black
Buy this eBook
US$ 44.00
(If any tax is payable it will be calculated and shown at checkout.)
Metaphor is vital to the language of political leadership because it mediates between conscious rational ideology and unconscious myth. Drawing on 'corpus linguistics' techniques, this fascinating study of political rhetoric shows how metaphor was used by: Winston Churchill to create a myth of Britain as a heroic warrior; Martin Luther King to create a myth of himself as a messiah; Margaret Thatcher to activate the myth of Boedicia; and George W. Bush to sustain a moral accounting myth that appeals to American ethics. Rhetorical analysis reveals how Bill Clinton used rhetoric to restore his credibility through creating a vulnerable image of moral regeneration, and how Tony Blair developed a conviction rhetoric in which he is a dynamic agent in a mythological struggle between good and evil. Comparisons between these politicians serve to identify the role of metaphor in establishing ethical integrity, and rhetoric heightening emotional impact, policy communication, and in political myth creation.
Palgrave Macmillan; November 2004
252 pages; ISBN 9780230501706
Read online, or download in secure PDF format
Title: Politicians and Rhetoric
Author: Jonathan Charteris-Black
  • News
  • Contents
No entry found