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Developing Strategies for International Business

The WRAP Process

Developing Strategies for International Business by J. Angus Gillon
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US$ 144.00
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The world is large, the possibilities for corporate development are almost endless, and sound information about these possibilities is often in short supply. Under these circumstances, it is often unclear how corporate resources can be deployed to greatest effect. Developing Strategies for International Business provides insight into identifying and managing the complex challenges and opportunities that arise in global markets. The book offers a method of organising these complexities into a framework for global strategic development through balancing internal capabilities and external information to determine a rational programme for productive investment in worldwide markets.
Palgrave Macmillan; September 2004
193 pages; ISBN 9780230502574
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Title: Developing Strategies for International Business
Author: J. Angus Gillon; Lynne Pearson