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Asia and Europe in the New Global System

Intercultural Cooperation and Competition Scenarios

Asia and Europe in the New Global System by Sung-Jo Park
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This book examines the need for co-operation between Europe and Asia, particularly in view of China's accession to the WTO. It looks at the cultural implications for closer cooperation between the two parts of the world, exploring corporate culture and leadership in integration management through mergers and acquisitions. It then goes onto discuss whether the world is big enough for several cultures or whether further integration will result in homogenisation. The authors are leading researchers in the field of economic and cultural co-operation.
Palgrave Macmillan; July 2003
352 pages; ISBN 9780230503069
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Title: Asia and Europe in the New Global System
Author: Sung-Jo Park; Sierk Horn
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