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The New Global Marketing Reality

The New Global Marketing Reality by Richard Brookes
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US$ 100.00
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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Palgrave Macmillan; October 2003
305 pages; ISBN 9780230508576
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Title: The New Global Marketing Reality
Author: Richard Brookes; Roger Palmer