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Rolling Out New Products Across International Markets

Causes of Delays

Rolling Out New Products Across International Markets by George Chryssochoidis
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US$ 145.00
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Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
Palgrave Macmillan; November 2003
264 pages; ISBN 9780230508996
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Title: Rolling Out New Products Across International Markets
Author: George Chryssochoidis