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Managing Green Issues

Managing Green Issues by Tom Curtin
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US$ 85.00
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The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.
Palgrave Macmillan; May 2000
220 pages; ISBN 9780230509290
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Title: Managing Green Issues
Author: Tom Curtin
 
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ISBNs
0230509290
9780230509290
9780333914359