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Business in a Virtual World

Exploiting Information for Competitive Advantage

Business in a Virtual World by Fiona Czerniawska
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Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.
Palgrave Macmillan; June 1998
263 pages; ISBN 9780230509337
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Title: Business in a Virtual World
Author: Fiona Czerniawska; Gavin Potter
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