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Qualitative Market Research

Qualitative Market Research by Hy Mariampolski
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Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research
SAGE Publications; August 2001
328 pages; ISBN 9781506319117
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Title: Qualitative Market Research
Author: Hy Mariampolski
 
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ISBNs
9780761969440
9781506319117