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Managing Corporate Social Responsibility in Action

Talking, Doing and Measuring

Managing Corporate Social Responsibility in Action by Frank de Bakker
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Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.
Taylor and Francis; May 2016
280 pages; ISBN 9781317101857
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Title: Managing Corporate Social Responsibility in Action
Author: Frank de Bakker; Frank den Hond
 
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ISBNs
9780754647218
9781317101857
9781317101864