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How to Write Great Copy

Learn the Unwritten Rules of Copywriting

How to Write Great Copy by Dominic Gettins
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US$ 39.99
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In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.
Kogan Page; April 2006
208 pages; ISBN 9780749448622
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Title: How to Write Great Copy
Author: Dominic Gettins
 
ISBNs
0749448628
9780749446635
9780749448622