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Business Creativity

Breaking the Invisible Barriers

Business Creativity by Arthur Gogatz
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Many companies and organizations have found it difficult to develop creative skills. The authors argue that while individuals have inherent creativity there are a number of assassins or barriers that block individual creative development. This bold new approach to creativity enhancement will focus upon how to remove this block of barriers and create conditions under which creativity can flourish.
Palgrave Macmillan; October 2004
298 pages; ISBN 9780230510265
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Title: Business Creativity
Author: Arthur Gogatz; Reuben Mondejar
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