The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to

Learn more

Metaphor and Gender in Business Media Discourse

A Critical Cognitive Study

Metaphor and Gender in Business Media Discourse by Veronika Koller
Buy this eBook
US$ 42.00
(If any tax is payable it will be calculated and shown at checkout.)
'Corporate marriages', 'hostile takeovers' and 'the race for market domination' - this book looks at the metaphors used in business magazines and discusses their impact on readers' cognition and business as a social practice. Koller gives particular attention to the gendered nature of such metaphors and what they could ultimately mean for women in business. In doing so, the book uses a corpus of authentic data. Quantitative analysis of a large collection of articles and qualitative investigations into a number of sample texts present the reader with the cognitive and discursive underpinnings of business magazine texts.

Koller's theoretical approach reconciles cognitive linguistics with critical approaches to language and discourse, and thus combines two important and much debated areas into an integrated research agenda. Of interest to students, researchers and practitioners of media discourse.
Palgrave Macmillan; May 2004
257 pages; ISBN 9780230511286
Read online, or download in secure PDF format
Title: Metaphor and Gender in Business Media Discourse
Author: Veronika Koller
  • News
  • Contents
No entry found