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Levels of Corporate Globalization

Developing a Measurement Scale for Global Customer Management

Levels of Corporate Globalization by Petra Kuchinka
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Levels of Corporate Globalization presents a measurement scale for the level of corporate globalization, which is an important variable impacting global customer relationships as well as the entire performance of a company. The scale is practical and is used for customer segmentation in order to be able to adapt global customer management strategies when dealing with customers at different globalizational stages. In addition, the scale helps to determine a company's own position for suitable future strategy development. The importance of the level of corporate globalization is often stressed in literature, but no empirical approach has been developed before now. This book is the first to present an innovative and empirical segmentation approach of high practical applicability.
Palgrave Macmillan; April 2004
207 pages; ISBN 9780230511316
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Title: Levels of Corporate Globalization
Author: Petra Kuchinka
 
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