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Public Relations For Dummies

Public Relations For Dummies by Eric Yaverbaum
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Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
Wiley; September 2006
ISBN 9781118052792
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Title: Public Relations For Dummies
Author: Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum
 
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ISBNs
0470056509
9780470056509
9780471772729
9781118052792