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Cause Marketing for Nonprofits

Partner for Purpose, Passion, and Profits (AFP Fund Development Series)

Cause Marketing for Nonprofits by Jocelyne Daw
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This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Wiley; June 2006
314 pages; ISBN 9780471927808
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Title: Cause Marketing for Nonprofits
Author: Jocelyne Daw
 
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