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The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management by Philip Kotler
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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Springer Berlin Heidelberg; May 2016
118 pages; ISBN 9783662484906
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Title: The Quintessence of Strategic Management
Author: Philip Kotler; Roland Berger; Nils Bickhoff
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