The Leading eBooks Store Online 4,256,938 members ⚫ 1,413,747 ebooks

New to eBooks.com?

Learn more

Airline e-Commerce

Log on. Take off.

Airline e-Commerce by Michael Hanke
Buy this eBook
US$ 72.95
(If any tax is payable it will be calculated and shown at checkout.)

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.

This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.

  • Digital properties & features
  • E-marketing
  • E-sales & distribution
  • Web customer service
  • E-commerce organization
  • E-commerce strategy

Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

Taylor and Francis; May 2016
610 pages; ISBN 9781317336976
Read online, or download in secure EPUB or secure PDF format
Title: Airline e-Commerce
Author: Michael Hanke
 
  • News
  • Contents
No entry found
ISBNs
9780415775793
9781317336976
9781317336983