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How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

How to Manage Your Global Reputation by Michael Morley
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US$ 75.00
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This is an updated and revised edition of the author's successful and ground-breaking book on international public relations and global reputation. Michael Morley provides a comprehensive overview to protecting and promoting your global reputation. With fresh case studies illustrating best and worst practice, he explains why protecting your corporate reputation makes a vital contribution to the survival and success of the corporation.
Palgrave Macmillan; May 2002
241 pages; ISBN 9780230512191
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Title: How to Manage Your Global Reputation
Author: Michael Morley