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Customer Loyalty

A Guide for Time Travelers

Customer Loyalty by Sionade Robinson
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US$ 75.00
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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
Palgrave Macmillan; November 2005
191 pages; ISBN 9780230513037
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Title: Customer Loyalty
Author: Sionade Robinson; Lyn Etherington