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Breaking Through

Implementing Customer Focus in Enterprises

Breaking Through by Sandra Vandermerwe
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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
Palgrave Macmillan; June 2004
224 pages; ISBN 9780230514300
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Title: Breaking Through
Author: Sandra Vandermerwe
 
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ISBNs
0230514308
9780230514300
9781403935038