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Singular and Different

Business in China, Past, Present and Future

Singular and Different by Ian Rae
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Contrary to the popular view that persists in seeing China as a land of 'one billion consumers' and that the country is on a fast track to convergence with the West, economically if not politically, this book argues that the pitfalls and dangers of business in China have not gone away - indeed in some cases they have multiplied. Cultural and political sensitivities remain powerful. China is not so much converging with the West as proceeding through a stage in its own economic and cultural evolution. Singular and Different is intended as a series of sober reflections on the differences that remain between East and West, and how Western managers can act to minimize risk and increase their own chances of success.
Palgrave Macmillan; March 2004
182 pages; ISBN 9780230512795
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Title: Singular and Different
Author: Ian Rae; Morgen Witzel
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